Unstrung News Feed
PR Newswire

Moto, Rand McNally Team

SKOKIE, Ill., and SCHAUMBURG, Ill. -- In response to growing demand for portable GPS navigation devices, Rand McNally, provider of America's most trusted maps and directions, and Motorola, Inc. (NYSE: MOT), a worldwide leader in wireless and broadband communications, today announced that they have teamed up to produce a GPS navigation system for cell phones. Under the alliance, Rand McNally will integrate Motorola's proven VIAMOTO(R) navigation software into a Rand McNally branded mobile navigation solution.

The downloadable mobile application will offer a convenient and affordable alternative to expensive car navigation systems. For a low monthly fee, subscribers will be able to transform their compatible Motorola mobile phones into portable GPS-enabled, turn-by-turn, voice-guided navigation systems.

There are more than a quarter of a million GPS-equipped handsets being used today for personal navigation, according to Clement Driscoll, founder and president of C.J. Driscoll & Associates, a consulting and research firm focused on wireless location-based technology. He expects the number will increase to millions over the next few years.

"Public awareness of, and interest in, GPS-enabled navigation devices have grown significantly in the last two years," said Driscoll. "The market is ripe for fruitful relationships between mapping and wireless communications companies, such as Rand McNally and Motorola."

The new GPS navigation system from Rand McNally and Motorola will be an ideal tool for the average driver, as well as for busy professionals who need to navigate around scheduled job trips and business stops, and find unfamiliar locations quickly and reliably. Users will be able to improve productivity using only their cell phones, without investing thousands of dollars for a car navigation system.

"It's a natural fit for Rand McNally, the country's premier map maker, to join forces with an innovative leader like Motorola," said Rob Apatoff, president and chief executive officer of Rand McNally. "Our mission is to bring the most accurate, easy-to-use navigation products to market, and this collaboration with Motorola supports that goal."

The easy-to-use service will be available from select wireless carriers on all compatible Motorola wireless handsets.

Motorola Inc. (NYSE: MOT)

Newest Comments First       Display in Chronological Order
Be the first to post a comment regarding this story.
UNSTRUNG MARKET PLACE
Simplify & Save with XOŽ Enterprise SIP
Reduce telephony costs by extending & managing VoIP across multiple locations
Your Customer Experience Defines You
OnProcess helps market leaders proactively improve their customers' experiences
Free Guide by XOŽ : VoIP For Dummies
Find out how VoIP works, business advantages & the 3 phases to VoIP migration
Used and Refurbished Nortel Routers
Purchase Your Routers From Network Liquidators. Savings of Up to 90% with a Lifetime Warranty!
TruePulse Buys&Sell Central Office Equip
Nortel, Cisco, Alcatel, Lucent, Tellabs, Calix, Occam & Anda: GigE, DWDM, SONET
The blogs and comments are the opinions only of the writers and do not reflect the views of Unstrung. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
Related Content
Events
Cable Next-Gen Broadband Strategies: Docsis 3.0, Wireless, Fiber & Beyond
 Thursday, February 25, 2010
The Cable Center, Denver
Tower Technology Summit
 March 23- 25, 2010
Las Vegas Convention Center, Las Vegas
Ethernet Europe
 Monday & Tuesday, April 12 & 13, 2010
London Marriott Hotel Grosvenor Square, London
OSS Virtual Event
 Tuesday, April 20, 2010
Webinars
Most Popular
Read
White Papers SPONSORED CONTENT
Featured
Companies
Alltel (102), Apple (453), Aruba Networks (97), AT&T (formerly Cingular) (910), Cisco (875), Clearwire (328), Google (418), Intel (696), Juniper (148), Microsoft (509), Motorola (1299), Nokia (1881), NTT DoCoMo (483), Palm (294), Qualcomm (500), Research In Motion (RIM) (344), Sprint Nextel (966), Symbol Technologies (169), T-Mobile (533), Texas Instruments (206), Verizon Wireless (808), Vodafone (1243)

Fixed/Mobile Convergence
ATM (10), Backhaul (51), Circuit Switch (13), Copper (3), Core Network (411), DWDM (6), Email/Personal Information Management (403), Ethernet (36), Finance & Banking (85), Fixed Mobile Convergence (335), Frame Relay (1), General Packet Radio Service (GPRS) (613), Global System for Mobile Communications (GSM) (1540), Handheld Computers (379), IP Multimedia Subsystem (IMS) (28), IPv6 (15), Media Gateways (19), Message Gateways (SMS, MMS) (717), Microwave (69), Mobile Data Gateways (104), Mobile Devices (790), Mobile Management (98), Mobile VPNs (61), MPLS (8), Packet Switch (109), Sales Force Apps (43), Session Border Controllers (3), Shop-Floor Apps (23), Smartphones & Handsets (2047), Sonet (8), Vertical Apps (235), Webpads (93), WiMax (33), Wireless Web Gateways (WAP, i-mode) (105)

Handhelds
Email/Personal Information Management (403), Finance & Banking (85), Fixed Mobile Convergence (335), Global Positioning System (GPS) (121), Global System for Mobile Communications (GSM) (1540), Handheld Computers (379), iDEN (74), Message Gateways (SMS, MMS) (717), Microbrowsers (66), Mobile Data Gateways (104), Mobile Databases (30), Mobile Devices (790), Mobile Java(J2ME) (104), Mobile Management (98), Mobile Operating Systems (Pocket PC, Palm, EPOC, RIM) (318), Mobile VPNs (61), Sales Force Apps (43), Security (293), Shop-Floor Apps (23), Smartphones & Handsets (2047), Univeral Mobile Telecommunications Service (UMTS) (1283), Vertical Apps (235), Webpads (93), Wireless Web Gateways (WAP, i-mode) (105)

Mobile Applications
Bluetooth (246), Email/Personal Information Management (403), Finance & Banking (85), Global Positioning System (GPS) (121), Handheld Computers (379), Message Gateways (SMS, MMS) (717), Mobile Data Gateways (104), Mobile Databases (30), Mobile Devices (790), Mobile Java(J2ME) (104), Mobile Management (98), Mobile Operating Systems (Pocket PC, Palm, EPOC, RIM) (318), Mobile VPNs (61), Sales Force Apps (43), Security (293), Service Gateways(GGSN/PDSN) (163), Shop-Floor Apps (23), Smartphones & Handsets (2047), Vertical Apps (235), Webpads (93), Wireless Applications (940), Wireless Web Gateways (WAP, i-mode) (105)

Mobile Workforce
Bluetooth (246), Email/Personal Information Management (403), Finance & Banking (85), Fixed Mobile Convergence (335), Global Positioning System (GPS) (121), Handheld Computers (379), Message Gateways (SMS, MMS) (717), Microbrowsers (66), Middleware (54), Mobile .Net (15), Mobile Databases (30), Mobile Devices (790), Mobile Java(J2ME) (104), Mobile Management (98), Mobile Operating Systems (Pocket PC, Palm, EPOC, RIM) (318), Mobile VPNs (61), Sales Force Apps (43), Security (293), Shop-Floor Apps (23), Smartphones & Handsets (2047), Vertical Apps (235), Webpads (93), Wireless Web Gateways (WAP, i-mode) (105)

Mobile/Wireless System (OS's)
Email/Personal Information Management (403), Fixed Mobile Convergence (335), Handheld Computers (379), Mobile .Net (15), Mobile Devices (790), Mobile Java(J2ME) (104), Mobile Management (98), Mobile Operating Systems (Pocket PC, Palm, EPOC, RIM) (318), Smartphones & Handsets (2047), Webpads (93)

RFID
Bluetooth (246), Global Positioning System (GPS) (121), Mobile Management (98), Radio (RF) Chips (79), Shop-Floor Apps (23), Vertical Apps (235)

Telco Wireless
802.16 (587), Access Points (722), Base Station Controller (BSC) (242), Base Transceiver Station (BTS) (281), Code Division Multiple Access (CDMA) (780), Enhanced Data GSM Environment (EDGE) (405), iDEN (74), IEEE 802.11 (a,b,g) (1190), OSS/Billing/CRM (646), Service Gateways(GGSN/PDSN) (163), Ultrawideband (UWB) (140), WLAN Bridges (71), WLAN Switches (480)

WiMax/Broadband Wireless
802.11 Chipsets (282), 802.16 (587), 802.20 (66), Antennas (63), Enhanced Data GSM Environment (EDGE) (405), Fixed WiMax (212), General Packet Radio Service (GPRS) (613), HiperLAN (11), Home Base Stations/Femtocells (392), Mobile WiMax (805), WiMax (751), Wireless Broadband (722)

Wireless VOIP
Email/Personal Information Management (403), Fixed Mobile Convergence (335), Handheld Computers (379), Smartphones & Handsets (2047)

WLANs/WiFi/802.11
802.11 Chipsets (282), 802.11 Single Chips (SOC) (39), Access Points (722), Antennas (63), Base Station Controller (BSC) (242), Base Transceiver Station (BTS) (281), Baseband Controller (49), Comms Chips & Wireless Components (1297), HiperLAN (11), IEEE 802.11 (a,b,g) (1190), Multimedia Mobile Access Communication (MMAC) (17), Power Amplifiers (75), Public Access Hotspots (986), Radio (RF) Chips (79), Security (404), Smart Antennas (61), Wireless LAN (1217), WLAN Bridges (71), WLAN cards (119), WLAN Switches (480)