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Air2Web, WRAL-TV Unwire Basketball

RALEIGH, N.C. and ATLANTA -- Beginning March 10, WRAL-TV, a leader in television news and HDTV technology, will add ACC and NCAA Men’s Basketball Tournament content to its News Over Wireless mobile news application. WRAL will provide subscribers with complete tournament coverage, including updated scores, game recaps and schedules. DTV Plus, WRAL’s sister company, designed the News Over Wireless mobile application, with wireless application expertise from Air2Web.

“WRAL is offering complete ACC and NCAA tournament coverage on our analog and digital stations, on our Web site, and now on mobile phones. With several top teams in our area college basketball is big news, so extending our coverage for people on the go makes perfect sense,” said Jim Hefner, Vice President and General Manager of WRAL.

Sam Matheny, Vice President and General Manager of DTV Plus, adds, “This is a great example of how our mobile phone application can be used to deliver local news and sports dynamically.”

“WRAL continues to raise the bar in wirelessly delivering news and information to its viewers,” said Len Emmick, Vice President of Sales for Air2Web. “They were the first local TV station in the country to offer news, traffic, and weather on mobile phones. Now, with the addition of ACC and NCAA Tournament news, they will be the first local station to offer “real-time” sports content. Air2Web is proud to be a partner of such a progressive and forward-thinking organization.”

Air2Web Inc.

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