SAN MATEO, Calif. -- AdMob, one of the world's largest and fastest growing mobile advertising networks, examines the major mobile Operating Systems and the distribution of requests across top devices that run on them in the October 2009 AdMob Mobile Metrics Report. The iPhone, Palm and RIM OS's all run exclusively on devices manufactured by those companies, while the Android, Symbian and Windows Mobile OS's run on devices from a variety of manufacturers.
New devices from RIM are generating an increasing percentage of the total number of requests for the platform. The recently launched RIM devices that are gaining traction are the Tour and new versions of the Curve (8900 and 8520). The older 8100 Pearl series has seen its share of RIM traffic steadily decrease from 28 percent in April to 16 percent in October. However, the 8300 Curve series has maintained approximately 44 percent share over the last six months.
The Android Operating System is a relative newcomer, having turned one year old in October.
Worldwide requests from Android devices increased 5.8 times since April 2009 in the AdMob network. The HTC Dream (G1) has continued to experience strong growth over the past six months and the launch of new devices is driving significant incremental growth in Android traffic. The Motorola Droid already represented 24 percent of all Android requests in AdMob's network two weeks after it launched.
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