Unstrung News Analysis

RIM Looks to Increase App Offerings for BlackBerry

Research In Motion Ltd. (RIM) (Nasdaq: RIMM; Toronto: RIM) is going to build out its BlackBerry application ecosystem by offering developers as many tools and choices as possible, according to Mike Kirkup, RIM's director of developer relations.

Mobile apps are becoming increasingly important in the smartphone space, particularly with the success of Apple's App Store for the iPhone and iPod Touch. But with Android, BlackBerry, iPhone, Symbian, Windows Mobile, webOS, and new entrants including Samsung's Bada, many developers are struggling to afford the costs of building and supporting programs for such a wide variety of platforms. Kirkup said the BlackBerry maker is trying to ease some of these burdens by offering as many tools as possible that content creators are already comfortable with.

"It's all about choice. I just want a developer to be able to use what makes the most sense for them," said Kirkup. "If that's a cross-platform tool, that's great; if it's Oracle Corp. (Nasdaq: ORCL), that's even better. We want to meet them on their own ground."

To continue reading, see the full story at InformationWeek.com.

— Marin Perez, InformationWeek
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