SAN DIEGO -- Today MediaFLO USA, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), in collaboration with CBS Mobile, which has a deal with Victoria's Secret, launched "VICTORIA'S SECRET TV," a new, dedicated, 24/7 channel on the FLO TV(TM) service that gives viewers an all-access pass to the 2008 Victoria's Secret Fashion Show on their mobile phones.
The exclusive supermodel-charged "VICTORIA'S SECRET TV" channel launched with behind-the-scenes pre-show coverage on November 15, providing access to the planning and prepping leading up to the main event. On December 3, 2008 at 10:00 PM EST/PST, "VICTORIA'S SECRET TV" will simulcast the 2008 Victoria's Secret Fashion Show, which is airing on the CBS Television Network. Broadcast from the iconic Fontainbleau Miami Beach Resort, the show also will include appearances by Heidi Klum, Adriana Lima, Marisa Miller and Miranda Kerr, as well as a musical performance by Usher. After the show, "VICTORIA'S SECRET TV" continues with exclusive post-show coverage through January 2.
"The dedicated "VICTORIA'S SECRET TV" channel is part of our commitment to providing subscribers with the programming they demand for their mobile lifestyle," said Jonathan Barzilay, senior vice president of programming and advertising for MediaFLO USA.
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