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Unstrung News Analysis

G1 Is Just the Start for Android

The clue is right there in the name, but the High Tech Computer Corp. (HTC) (Taiwan: 2498) G1 Android phone, unveiled this week, is unlikely to be alone in utilizing the open-source software platform for too long. (See Slideshow: Switching On Android.)

Android backer Google (Nasdaq: GOOG) has always painted the Android operating system as a "platform" that can be used in many devices rather than being tied to a particular product such as Apple Inc. (Nasdaq: AAPL)'s iPhone.

And there are already signs that vendors are working on other devices using the operating system.

"We're focusing on the G1 right now," Keith Nowak, HTC's senior public relations manager told Unstrung this week. "But you could certainly see us doing more with the platform in the future."

In fact, "four out of five" of the world's top cellphone manufacturers are now considering Android devices, according to Joel Espelien, VP of strategy at Android development partner PacketVideo Corp.

The list of top vendors includes Nokia Corp. (NYSE: NOK), Samsung Electronics Co. Ltd. (Korea: SEC), and LG Electronics Inc. (London: LGLD; Korea: 6657.KS) , although none has yet announced an Android phone.

Espelien is keen to emphasize that Android devices will run from "showcase" devices (such as the G1), which emcompass a wide range of features, to niche devices like dedicated camera and music phones.

The devices could also spread onto WiMax netowrks in 2009. (See Android on WiMax in 2009?.)

— Dan Jones, Site Editor, Unstrung
Newest Comments First       Display in Chronological Order
kaps
User Ranking
Friday September 26, 2008 7:51:11 PM
no ratings
It seems pretty important to GOOG... if they truly want a piece of mobile advertising, they need to have their own OS or phone, since Verizon and AT&T aren't going to be too friendly about giving up more advert money to Google. The mobile OS is Google's assurance of a seat at the mobile table, messy as that metaphor may be.
gbmorrison
User Ranking
Friday September 26, 2008 2:03:54 PM
no ratings
Internally at Google is this program and effort remotely active? Funded? I've seen very similar programs before from AT&T, from Microsoft, from Intel and they end up dying from -- what else -- management by (geographically dispersed) committee and perpetual underfunding.
gbmorrison
User Ranking
Friday September 26, 2008 1:19:40 PM
no ratings
that's a 10-4
Phil Harvey
User Ranking
Friday September 26, 2008 11:35:24 AM
no ratings
breaker 1-9, read you loud and clear good buddy. c'mon back.
gbmorrison
User Ranking
Friday September 26, 2008 10:47:27 AM
no ratings
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