V'fone Slashes 3G Prices

NEWBURY, U.K. -- From February 4, 2008 Vodafone UK is broadening the appeal of high-quality Mobile Broadband, by introducing an enhanced Mobile Broadband service for both consumer and business customers. This service will provide better value, greater certainty on pricing, including out-of-bundle charges and data roaming, confidence of use and access to a super fast data network with award-winning, easy to install exclusive modems.

In broadening the appeal of its high-quality Mobile Broadband Vodafone UK will reduce the cost for consumers by 50% during a promotional period, while providing business customers more value for money. All will be available on Vodafone’s superfast Mobile Broadband network with 80% population coverage.

New Consumer Price Plans

For customers who use mobile internet on a laptop or a PC every day, Vodafone is launching the Mobile Broadband 3 GB price plan for £15 per month (incl. VAT). This halves the price of the existing 3 GB offering while providing unrivalled top download speeds of up to 7.2 Mbps per second.

Assurance abroad

Customers wishing to take their laptops abroad can roam for just £9.99 per 24 hour session with Vodafone Connect Abroad in selected countries.*

No commitment

For occasional internet users Vodafone UK will introduce a 30 day no commitment plan, Mobile Broadband 30 Day, for just £20.

“Since we launched our high-quality Mobile Broadband in the UK in July we’ve been leading the way in download speeds and now we’re determined to broaden its appeal even further. As well as the promotional offer, from next week Vodafone UK customers will be able to browse the internet with great confidence, whether at home or overseas, benefiting from clear and predictable pricing,” says Nick Read, CEO, Vodafone UK. “Clearly the market potential for consumer Mobile Broadband is great and we are excited to be introducing the new plans that will meet the demands of all our customers.”

Greater predictability

With the launch of the new Mobile Broadband pricing Vodafone has introduced a more predictable flat rate charge of £15 per 1 GB for out-of-bundle data downloads. This offers greater certainty, billing clarity for customers as well as greater value for money.

Vodafone Group plc (NYSE: VOD)