NEWBURY, U.K. -- Vodafone Group and ZTE Corporation announced today a handset procurement
agreement which will see the Chinese company produce a range of
Vodafone-only branded, ultra-low cost handsets for sale across
Vodafone's Markets.
The handsets will only carry the Vodafone name, adding to the range of
devices which Vodafone offers branded in this way for the consumer
market, and marks the continuation of Vodafone's Original Design
Manufacturer strategy, which is intended to bring to market high-quality
and low-cost devices under the Vodafone name.
Vodafone anticipates offering the first Vodafone-branded,
ZTE-manufactured handset, a 2G ultra-low cost device, created
particularly for sale in Emerging Markets, in the second quarter of
2007.
Jens Schulte-Bockum, Vodafone's Global Director of Terminals said:
"Vodafone's Original Design Manufacturer strategy is intended to use
Vodafone's size and purchasing power to engage with the best white label
handset makers and then use the power of the Vodafone brand to bring
their products to market. We are pleased that we have signed this
agreement with ZTE which will build on their experience in emerging
markets to create for us an ultra-low cost handset as the first of a
range of products we seek to develop with them."
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