LONDON and NEWBURY, U.K. -- MySpace.com, the world's leading
lifestyle portal, and Vodafone announced today an exclusive partnership to
offer Vodafone customers a MySpace experience via their mobile phones. The
deal marks the first extension of Fox Interactive Media's leading network of
sites into the European mobile marketplace.
Launching first in the UK, the partnership will enable millions of Vodafone
customers to access MySpace Mobile, allowing them to edit their own MySpace
profiles, find and add friends, post photos and blogs and send and receive
MySpace messages while on the move.
MySpace Mobile will be pre-loaded on future, selected Vodafone handsets to
offer customers an 'out of the box' experience, and available for download
from Vodafone live!.
"This partnership brings together the world's number one lifestyle portal
and the world's leading mobile operator," said Colin Digiaro, Senior Vice
President, Corporate Development, International, MySpace. "Millions of
people use MySpace as their primary means of communicating with family and
friends, so it's vital we make this available on the move. Whether it's
adding new friends, sending messages, or uploading photos, the ability to
access MySpace functionality from your mobile adds a new dimension to the
experience."
"Today's announcement is a great example of Vodafone empowering its
customers with new, internet-based services on their Vodafone live!
handsets, helping people make the most of their time," said Frank H.
Rövekamp, Global Chief Marketing Officer, Vodafone. "Teaming up with the
world's leading online community means that people can take the MySpace
experience anywhere and enjoy it anytime."
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